Building better Super Bowl ads by watching you watch them

A 3-year-old company takes technology &#102;&#114;&#111;&#109; MIT's Media Lab &#097;&#110;&#100; applies &#105;&#116; &#116;&#111; ad testing. But &#100;&#111; &#121;&#111;&#117; &#108;&#105;&#107;&#101; Yetis &#119;&#105;&#116;&#104; &#121;&#111;&#117;&#114; Wheat Thins? <a

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